Email is King: Nurture & Convert Leads to Customers Through Personalized Email Automation
Today’s buyers want hyper-personalized and engaging content from brands they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to the moment they make a purchase decision is imperative to increasing top-line growth. Although this is a shared sentiment in marketing these days, how does one effectively put this in place? When prioritizing marketing channels to elevate your brand’s identity and facilitate a thoughtful lead to customer experience, email is king.
According to Econsultancy, three-quarters of companies agree that email offers excellent to good ROI while Campaign Monitor cites for every $1 spent, email marketing generates $38 in ROI. The moral of the story here is that if you aren’t leveraging personalized email marketing, now is the time!
Join Kaitlyn Merola, Director of UX & Content Strategy at 829 Studios to discover:
- How to strategically approach an automated lead nurturing email campaign
- The framework for constructing an effective lead journey from source to close
- Measurable metrics to track and analyze the success of email marketing
